Why Public Adjusters are enemies of Independent Agents – October 2nd, 2010
by Phillip A. Crimaldi
As if the insurance claim profession isn’t plagued with enough problems, I came across an obscure article titled “Why Public Adjusters are not enemies of Independent Agents“, published in March of 2010 by Ronald Reitz, CPPA, on the Insurance Journal’s website. After much consideration, the article was undoubtedly written as a stunt to drive web traffic for the Insurance Journal and Mr. Reitz’s own business, if not in an attempt to help any unsuspecting insurance agents be removed from their rights to sell insurance for a conflict of interest. Unfortunately, the article was also a slap in the face to independent insurance agents and public adjusters nationwide.
Although this reply addresses the basic outlying conditions of how Mr. Reitz provides stretch-of-the-imagination conditions and suggestions to independent agents, the underlying fact is that he goes to great length to expose the agents’ errors and omissions coverage by suggesting the agent gets more involved in the claim process. The fact is that many insurers prefer their agents stay out of the claim process because they have employed claim representatives with a focus on excellent customer service.
Under the heading “Here’s why working with a public adjuster can be good for an independent insurance agency and for its customers:”, Mr. Reitz goes on to give six numbered paragraphs and a few guidelines which are so far the opposite of helpful, that they actually demean that intelligence of the insurance community. At best, Mr. Reitz’ theory on befriending independent agents is an insult that warrants an apology to independent agents, public adjusters and their employees. We arrived on this conclusion through the following analysis of the article, by the paragraph:
1. Mr. Reitz explained that after a disaster, insureds have hundreds if not thousands of questions and that as an independent agent, they’ll be coming to their independent agents and agencies for answers. Worse, as an independent agent you’ll be having to answer the phone every few minutes to resolve your client’s fears! He continues on that as an agent you’ll have to read the policy and get back to them, and that you might find yourself at odds with the insurer “if you add your own opinion or interpretation of the policy language“.
We disagree in full, Mr. Reitz. The article first tries to instill fear in the young and unsuspecting agent by employing a Captain Obvious approach. Any agent knows that when disaster strikes, his phone is going to be ringing off the hook and that the duty to support his clients will be called into play. The mere concept that you’ll have to “resolve their fears” is the biggest lie I’ve ever read on the web. Although insured may have some fears initially on the claim process, it is highly doubtful any agent would have any ability to even resolve anything at any point in the claim process. Agents are removed from the claim process for good reason and to revisit the history of how and why claim representatives were introduced to the claim process would be over-extending ourselves into the obvious need for at least some impartiality.
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